AI has the capacity to disrupt markets through the creation of innovative new services and business models, by bringing to the table actionable insights that would otherwise be lost in massive amounts of data. It sees patterns in data that even trained professionals can miss. Much of that data is unstructured. The insights allow companies to understand customer behavior and expectations and accordingly devise strategies and plans that address their individual needs—all this with a precision and foresight that wasn’t possible even a few years ago.
Early adoption of AI and machine learning for specific and clearly scoped out applications will enable organizations to create significant business value and set the stage for transforming business processes. PARAPH Data Analytics embraces these disruptive technologies and implements them in its solutions. This ensures that the company provides increased value to its customers through impactful insights and help them stay ahead of the curve.